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Search Change your location Australia New Zealand Who We Are Back Who We Are What we do Back What we do Lion Australia Lion New Zealand Lion Little World Beverages Back Lion Little World Beverages North America UK and Europe Our History Our Purpose Our Strategy Our People Our Stories Our Brands Back Our Brands Australia Back Australia Venues Beer Other Beverages Cider New Zealand Back New Zealand Beer Craft Beer Cider Wine Spirits & RTDs Non-Alcoholic Lion Little World Beverages Back Lion Little World Beverages Beer Wine Our Commitments Back Our Commitments Our Sustainability Approach Back Our Sustainability Approach Carbon Neutral Commitment Sustainability Report 2020 Governance & Transparency Back Governance & Transparency Our Policies & Reporting People & Careers Back People & Careers Why Lion Back Why Lion Our Culture Apply News & Media Back News & Media News & Media Contacts Contact us Back Contact us Enquiries New & Existing Customers New & Existing Suppliers Change your location Australia New Zealand Be Sociable Live Well Our Brands At Lion, we’re lucky to own and manage many of the very best brands across Australia, New Zealand and the world, some of which are more than 100 years old. Find out more Our Purpose At Lion, our core purpose is to bring people together to be sociable and live well. Find out more Our Sustainability Approach At Lion, we believe it is our responsibility to preserve our lands and natural resources for current and future generations, and we invest heavily in sustainability right along our supply chain. Find out more Our People At Lion, our people are critical to the success of our business. We’re committed to helping them be the best they can be to really make a difference, and have a great time doing it. Find out more News & Media The latest from Lion View all stories Statement On Queensland and New South Wales Floods 2022 Lion Australia , News & Media 28 Feb 2022 Find out more Lion Celebrates A Special Homecoming As Little Creatures Named Official Beer Partner Of Sydney Gay And Lesbian Mardi Gras And Sydney WorldPride 2023 Lion Australia , News & Media 10 Feb 2022 Find out more Zero Alcohol, Zero Carbon: Steinlager Debuts First Double Zero Beer Lion New Zealand , News & Media 09 Feb 2022 Find out more OUR BRANDS Brands that evoke history. Brands that shout quality. View all brands Australian Beer New Zealand Beer International Beverages Australian Beer We offer an outstanding portfolio of Australian beers, including iconic trademarks and newer, innovative takes on the category. Lion also markets several leading international brands here. Find out more New Zealand Beer Our beers include New Zealand’s best loved local brands as well a range of international favourites. Find out more International Beverages Our global collective of brewers and winemakers are responsible for some of the most loved beer and wine brands across our regions. Find out more Sustainability Report 2020 Our approach aims to strengthen the resilience of the communities in which we operate, champion responsible use of our products, and ensures our environmental legacy has a positive impact now and for future generations. This report, our first prepared in accordance with GRI principles since 2017, provides an insight into Lion's sustainability ambitions, commitments and performance, a journey we are very proud to be on. Read Report Our Commitments Sustainability is a key part of who we are Find out more Our Sustainability Approach At Lion, we define our core purpose – our central objective – not in terms of shareholder returns, but as the value we deliver for society. Find out more Our Policies & Reporting We take transparency and accountability seriously which is why we report publicly on different parts of our business. Find out more Governance & Transparency Governance is essential to the current and long-term sustainability of Lion; there is a close link between strong governance and growth in business performance. Find out more PEOPLE & CAREERS Committed to helping people be the best they can be We foster an agile, high growth culture to promote long term sustainability, with a special focus on diversity and inclusion. Search our new opportunities. Lion careers Who We Are Nothing excites us more than great brands Find out more Lion Australia We are proud to manage Australia’s leading beer portfolio, including a broad range of brands, several popular ciders & sparkling alcoholic seltzers. Find out more Lion New Zealand Lion is New Zealand’s largest alcohol beverage company. We produce, market, sell and distribute many of the region’s favourite drinks. Find out more Lion Little World Beverages Our global collective of brewers and winemakers are responsible for some of the most loved beer and wine brands across our regions. Find out more 1700's 1800's 1900's 2000's 1700's Our History We have a rich local heritage View our heritage 1795 • James Squire, convicted highway robber and publican, produces the first commercial ale and becomes Australia's first brewer. His legacy now lives on through Lion's Malt Shovel Brewery, which adopts the James Squire name for its unique range of handcrafted beers. 1795 1800's Our History We have a rich local heritage View our heritage 1840 • LD Nathan established as a trading company in Russell, New Zealand and moved to Auckland soon after. 1857 • Early West Australian settler Frederick Sherwood establishes the original Swan Brewery, in what is now the suburb of Sherwood Court in Perth. Swan Draught is born. 1859 • The West End Brewery is established by William Clark in Hindley Street, Adelaide. West End Draught is born. 1861 • Pioneer brewer Richard Seccombe founds the Great Northern Brewery at Khyber Pass, Auckland. He uses the Lion from his family crest as its logo. 1872 • John Thomas Toohey and his younger brother, James Matthew, join forces and buy the Darling Brewery in Sydney. The brothers begin trading as JT & J Toohey and give Australia its first taste of Tooheys Old. 1875 • The Standard Brewery opens near Sydney's Central Station and Tooheys prospers. 1876 • Opening of Speight's Brewery in Dunedin. 1877 • The Fitzgerald brothers form a partnership with Kate Quinlan, George Gray and Robert Prendergast with the intent to build a brewery in Brisbane. They purchase the failing Milton Distillery and much of the surrounding land. 1878 • The first brew is produced in the Castlemaine Milton Brewery. • The Ehrenfried brothers buy the Albert Brewery in Auckland. 1888 • The South Australian Brewing Company is formed through a merger of the West End Brewery, the Kent Town Brewery and wine and spirits merchant Rounsevell & Simms. 1898 • The Albert Brewery and Hobson Bridge Brewery amalgamate to create Campbell & Ehrenfried. 1840 1857 1859 1861 1872 1875 1876 1877 1878 1888 1898 1900's Our History We have a rich local heritage View our heritage 1902 • With the family-owned Tooheys business being transferred to a limited company, the Stag is chosen as the Tooheys trademark. The symbol is derived from John Toohey's favourite hotel, the Bald Faced Stag Hotel in Leichhardt, Sydney. 1908 • Previously known as Stanley Co-operative Brewery and the Albion Brewery, the Emu Brewery is established in Perth. 1914 • The Great Northern Brewery becomes officially known as the Lion Brewery when the company merges with Campbell & Ehrenfried. 1923 • Lion Brewery is one of the ten major brewing companies that amalgamate to form New Zealand Breweries Ltd. • Emu Bitter is born. 1924 • The first caricature of Mr. Fourex appears in an advertisement. • XXXX BITTER is born. 1928 • The Castlemaine Brewery buys out major rival Perkins & Co, which owned the City Brewery, the Toowoomba Brewery, the Toowoomba Maltings and a number of hotels. The new company is known as Castlemaine Perkins. • Swan acquires major competitor, the Emu Brewery. 1931 • Toohey...