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[geot_dropdown flags="true" regions="au"] Who We Are Back Who We Are What we do Back What we do Lion Australia Lion New Zealand Lion United States Our History Our Purpose Our Strategy Our People Our Stories Our Brands Back Our Brands Australia Back Australia Venues Beer Other Beverages Cider New Zealand Back New Zealand Beer Craft Beer Cider Wine Spirits & RTDs Non-Alcoholic Lion United States Back Lion United States Beer Wine Force For Good Back Force For Good Carbon Neutral Commitment Sustainability Report 2022 Governance & Transparency Back Governance & Transparency Our Policies & Reporting People & Careers Back People & Careers Apply News & Media Back News & Media News & Media Contacts Contact us Back Contact us Enquiries New & Existing Suppliers New Customers Existing Customers Making the Moment Mean More Our Brands At Lion, we’re lucky to own and manage many of the very best brands across Australia, New Zealand and the United States, some of which are more than 100 years old Find out more Our Purpose At Lion, Making The Moment Mean More is about elevating and enriching moments of connection. Find out more Our ESG Approach We want to be a force for good for society and the environment – a business that does the right thing for the long term, thinks beyond, promotes fairness for all, and gives back to the community. Find out more Our People At Lion, our people are central to the success of our business. We’re committed to helping them be the best they can be to really make a difference and have a great time doing it. Find out more NEW & MEDIA The latest from Lion View all stories All All Lion Australia Lion New Zealand Simon Edgar Appointed General Manager of Lion’s Spirits Business 18 April, 2024 Find out more Free tours of the James Boag’s Brewery Tours and Visitor Centre to continue for Tasmanian residents 19 March, 2024 Find out more Lion New Zealand Celebrates 100 Years 19 March, 2024 Find out more OUR BRANDS Brands steeped in history. Brands with bold new stories to share. View all brands Australian Beer New Zealand Beer International Beverages Australian Beer Lion is proud to offer a broad portfolio of Australian beers including iconic trademarks and modern, innovative takes on the category. We also market several leading international brands. Find out more New Zealand Beer Lion is home to New Zealand’s best loved local beers as well as a wide range of favourites from around the world. Find out more International Beverages Our US brewers and winemakers are responsible for some of the most recognised craft beer and wine brands across the region. Find out more Sustainability Report 2022 We are proud to present the Lion Sustainability Report 2022: Force for Good which is based on the ESG framework. This allows us to asses the impact of the sustainability and ethical practices of our company. Read Report Our Commitments Sustainability is at our core. Find out more Force For Good At Lion, we define our core purpose – our central objective – not in terms of shareholder returns, but as the value we deliver for society. Find out more Our Policies & Reporting We take transparency and accountability seriously which is why we report publicly on different parts of our business. Find out more Governance & Transparency Governance is essential to the current and long-term sustainability of Lion; there is a close link between strong governance and growth in business performance. Find out more PEOPLE & CAREERS We help people to be the best they can be. At Lion, we pride ourselves on our high-growth culture and believe passionately in creating a diverse and inclusive workplace for all. Search our new opportunities. Lion careers Who We Are Our brands are our pride and joy. Find out more Lion Australia We are proud to manage Australia’s leading beer portfolio, including a broad range of brands, several popular ciders & sparkling alcoholic seltzers. Find out more Lion New Zealand Lion is New Zealand’s largest alcohol beverage company. We produce, market, sell and distribute many of the region’s favourite drinks. Find out more Lion United States Our global collective of brewers and winemakers are responsible for some of the most loved beer and wine brands across our regions. Find out more 1700’s 1800’s 1900’s 2000’s 1700’s Our History We have a rich local heritage View our heritage 1795 • James Squire, convicted highway robber and publican, produces the first commercial ale. His legacy lives on through Lion’s Malt Shovel Brewery, which bears the James Squire name for its unique range of handcrafted beers. 1795 1800’s Our History We have a rich local heritage View our heritage 1840 • LD Nathan established as a trading company in Russell, New Zealand and moved to Auckland soon after. 1857 • Early West Australian settler Frederick Sherwood establishes the original Swan Brewery, in what is now the suburb of Sherwood Court in Perth. Swan Draught is born. 1859 • The West End Brewery is established by William Clark in Hindley Street, Adelaide. West End Draught is born. 1861 • Pioneer brewer Richard Seccombe founds the Great Northern Brewery at Khyber Pass, Auckland. He uses the Lion from his family crest as its logo. 1872 • John Thomas Toohey and his younger brother, James Matthew, join forces and buy the Darling Brewery in Sydney. The brothers begin trading as JT & J Toohey and give Australia its first taste of Tooheys Old. 1875 • The Standard Brewery opens near Sydney’s Central Station and Tooheys prospers. 1876 • Opening of Speight’s Brewery in Dunedin. 1877 • The Fitzgerald brothers form a partnership with Kate Quinlan, George Gray and Robert Prendergast with the intent to build a brewery in Brisbane. They purchase the failing Milton Distillery and much of the surrounding land. 1878 • The first brew is produced in the Castlemaine Milton Brewery. • The Ehrenfried brothers buy the Albert Brewery in Auckland. 1888 • The South Australian Brewing Company is formed through a merger of the West End Brewery, the Kent Town Brewery and wine and spirits merchant Rounsevell & Simms. 1898 • The Albert Brewery and Hobson Bridge Brewery amalgamate to create Campbell & Ehrenfried. 1840 1857 1859 1861 1872 1875 1876 1877 1878 1888 1898 1900’s Our History We have a rich local heritage View our heritage 1902 • With the family-owned Tooheys business being transferred to a limited company, the Stag is chosen as the Tooheys trademark. The symbol is derived from John Toohey’s favourite hotel, the Bald Faced Stag Hotel in Leichhardt, Sydney. 1908 • Previously known as Stanley Co-operative Brewery and the Albion Brewery, the Emu Brewery is established in Perth. 1914 • The Great Northern Brewery becomes officially known as the Lion Brewery when the company merges with Campbell & Ehrenfried. 1923 • Lion Brewery is one of the ten major brewing companies that amalgamate to form New Zealand Breweries Ltd. • Emu Bitter is born. 1924 • The first caricature of Mr. Fourex appears in an advertisement. • XXXX BITTER is born. 1928 • The Castlemaine Brewery buys out major rival Perkins & Co, which owned the City Brewery, the Toowoomba Brewery, the Toowoomba Maltings and a number of hotels. The new company is known as Castlemaine Perkins. • Swan acquires major competitor, the Emu Brewery. 1931 • Tooheys NEW is born. 1958 • Steinecker (renamed Steinlager in 1962) is born. 1960 • Speight’s is taken off the market, but reintroduced after public outcry. 1961 • LD Nathan acquires Waikato Breweries from CL Innes. 1965 • Douglas Myers becomes CEO of Campbell & Ehrenfried. 1971 • New Zealand Wines & Spirits is formed through a 50/50 joint venture by Campbell & Ehrenfried and New Zealand Breweries. 1977 • The northern division of New Zealand Breweries takes on the name Lion Breweries. 1978 • The Standard Brewery closes and all Tooheys operations relocate to Auburn. 1980 • Tooheys and Castlemaine Perkins merge to form Castlemaine Tooheys. 1981 • McCashins Brewery is established by Terry McCashin in Nelson,...